‘Best Website’ is quite an accolade for any self-respecting ‘dot com’ to be proud of. At last year’s Erotic Awards husband and wife, Jon and Sally who run their own cottage industry business from home, were crowned exactly that. More ‘dot cam’ than ‘dot com’ they managed to impress the judges with their use of the format, design and most importantly, creation of content.

So what’s it all about? Is this normal couple, who you might meet down the supermarket, the future of Internet sex in the UK?

"Posed stuff I’m really really bad at! It’s because I don’t see myself as a model and never have done" –Sally

"The same as I don’t see myself as a photographer" –Jon

"We’ve been together twenty years and we’ve always had a pretty wild sex life. I was pretty burnt out at work, working as a matron in the local hospital, on call 24/7. I left work and tried to start working in the community but didn’t really get that far with it. I’d always wanted to do something in the adult industry and because of my medical background thought it’d be a sex councillor or something. Then you (pointing at Jon) introduced me to the Internet. I was completely illiterate when it came to computers but when I discovered the naughty sites I completely turned around. Before long I was sending out pictures and receiving stuff back, it took on its own horny momentum!" –S

"I’d already worked in the sex industry distributing videos in the UK and had enjoyed it immensely, even more than when I’d worked in the music industry before that. I wanted to work with the Internet and I wanted to get back into the sex industry. It was funny really; we’d both decided what we wanted to do separately so it worked out." –J

What Jon and Sally decided independently yet in unison was that they both wanted to create some sex related business and Natural Sex was born.

"The Natural Sex thing is a set of ideas about how to produce adult content in the sexual revolution in this country." –J

Taking the format of Sally’s sex diary, the idea was to document what was, and is, already a genuinely saucy relationship. Jon and Sally are both active in the sex party scene and have been involved with group sex since their first experience of it together at the age eighteen.

"We got together at seventeen at school and we had our first threesome when we were eighteen. We couldn’t be called school sweethearts though, more school fuck buddies."–J

"We did have an intense sexual chemistry between us and once we realised that there was no way either of us were going to walk away from this situation without fucking each other senseless." –S

Maybe that’s what’s been their success. That this site, even with it’s glossy look, is real, real, real. The couple don’t see it as a performance, but they do have standards.

"It’s kinda like putting on your Sunday best when the vicar comes round, you have to make that effort to sell it, even though I hate thinking of it like that." –J

So what’s digital done for the Internet sex?

"If you want to have group sex then get yourself a digital camera." –J

"That old adage that if you point a camera at a bird, she’ll get her tits out is absolutely true!" –S

What else I think is changing is people’s views on masturbation. I think it’s a lot more acceptable now to say I went to a webcast, bought a porno mag or video and had a wank to it, especially for women. That’s one of the key things we wanted to get across with the redesign of the site – that it’s OK to wank. It’s an important theme, that’s how the webcasts work, it’s mutual masturbation, it’s a two way thing with other people online, they can see Sally’s reaction to them and she can see their’s. It’s one thing that’s important to us, for the site to reflect the natural rhythm of our own sex lives rather than dictate it.

"We’ve also noticed, because we catalogue everything, there is a rhythm in the year too, that old thing with spring. You look back and remember the horny state you were in, May and June are bad months for me!" –J

"Yeah, Tuesdays in June! But it’s not just us; you can see it across all the other community sites too." –S

"Not everybody though surly, what about the great British reserve? It’s difficult to find people who’ll work with you because of the nature of what we do. Banks and financial services are getting better, with the new payment methods using mobile phones and stuff they’re fully aware of the earning potential of the adult industry, attitudes are shifting. However that isn’t reflected with people you deal with on a day-to-day basis." –J

Imagine this; living and working with your partner where your husband or wife is also your boss or colleague. Where if you’re having a bad day you can’t tell your boss where to go and quit. Where if it all goes pear shaped you’ll only have your other half to complain to. This is no mean feat; think Bonnie and Clyde think Tony and Cheri. Here is a husband and wife that live, work and raise a family in the same space. On top of this their profitable business involves and satisfies not only their own, but other peoples sexualities. How do you keep a grip on it all? And you thought this was the feature most about sex, truth is this is Love and it’s about discovery and trust and respect and generally living to let others live - just don’t you forget just how sexy it can be!

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